Plus-size fashion in danger: H&M and other brands abandon larger sizes

Since 2023, the collaboration between Tess Holliday and H&M to promote larger sizes seems to have failed. By 2026, sizes 3XL and 4XL have disappeared from the brand's inventory, while other larger sizes have also decreased. This trend extends to other retailers like Mango and Anthropologie. Despite a growing demand for larger clothing, brands seem to prioritize smaller sizes, leaving many consumers without options.