On October 3, the finale of Sands Beer's Pop & Redeem Reloaded campaign took place in Freeport, marked by the victory of Demetrie Duncombe, who won the grand prize of $10,000. The event, which attracted a large audience, featured musical performances and DJs. Duncombe, a loyal Sands supporter, expressed his joy when his prize was announced over the phone. Other winners were also rewarded with amounts ranging from $500 to $2,000.