The demand for adventure tourism is experiencing strong growth, driven by the desire to reconnect with nature. This sector, valued at $1.16 trillion, attracts travelers with diverse profiles seeking unique experiences. Equipment must be lightweight, technological, and sustainable, meeting the expectations of an environmentally conscious clientele. Alliances between the sports and tourism sectors reinforce this dynamic.
Adventure tourism: a rapidly growing market post-pandemic
This article was updated at 07:35.