During the presentation of the initiative "Panama, host of the world", the president emphasized that this brand must be a state policy, independent of political interests. He stressed the importance of maintaining a stable international positioning strategy, without starting from scratch with each change of administration. The brand aims to promote the country on the global stage and to strengthen its image as a logistics and services platform.
The country brand of Panama must transcend governments, says the president
This article was updated at 19:35.
