The Italian group Campari is selling the agricultural rums La Mauny, Trois-Rivières, and Duquesne, acquired in 2019. This decision comes after an investment of 60 million euros in these brands.
The Italian group Campari is selling the agricultural rums La Mauny, Trois-Rivières, and Duquesne, acquired in 2019. This decision comes after an investment of 60 million euros in these iconic brands. The reasons for this sale have not been specified, but it could have a significant impact on the rum market in Guadeloupe.